Hazel Press Release

PRESS  RELEASE

December 7, 2011
Groningen,
The Netherlands

Acno™ Crème

We of Hazel Cosmetics are proud to present the launch of a new product that stops acne problems. We introduce to you Acno™ Crème: a  strong skin degreaser that stops acne within a couple of weeks and prevent it from coming back.

Acne vulgaris (acne) is one of the most common skin diseases worldwide and affects more than 50 million people in the United States alone. A person with acne tends to have lower self-esteem and will most likely shy away, especially when people start to stare at their acne-blotched face. Also because of the fact that a lot of people assume it is because of poor hygiene people with acne often suffer from depressive feelings. It is Hazel’s goal to help adolescents by Acno and to contribute to a better quality of life for those individuals.

Hazel´s new Acno Crème forms an invisible seal on the spot leaving it protected until it clears. It is even proven to reduce spot size and redness in just 4 hours. Prevents the spreading of bacteria and stops the producing of sebum. Formulated with gentle microbeads for a mild exfoliation and moisturising agents that leave a soft, hydrated and smooth skin. All dermatological tested.

The product will be first released in Europe in January 2012 and North-America will follow in March. Acno will be sold in tubes of 30 ml for the price of €9,95/$9,95.

www.hazel.com/acno

In December, we had to do the Hazel Cosmetics case. The case was about developing a new product for the cosmetics company which was doing bad due to their old-fashioned image. Me and my group members Dion van den Bosch, Rommert Rijpkema en Maik Arents came up with a skin healing product, Acno. The product had to be presented and a press release had to be written. Improvements of the press release were made in the lesson, by criticising each other's press release. I think mine is not of outstanding quality, not even of good quality, but sufficient.
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